"Humans have long been able to immerse themselves in other worlds, through oral story or novels, painting, photographs, television, cinema and pure imagination. The mind does not travel alone -- the body most certainly comes along for the ride."
- Nonny de la Peña, Co-Founder
What if you could experience a story with your entire body, not just with your mind? Nonny de la Peña is working on a new form of journalism that combines traditional reporting with emerging virtual reality technology to put the audience inside the story.
Emblematic Group is one of the world’s leading producers of immersive virtual reality content. The company’s work has been shown at the Sundance, Tribeca, and SXSW festivals; the World Economic Forum in Davos; the Victoria & Albert Museum in London; the Moscow Museum of Modern Art; and TEDWomen. Company founder Nonny de la Peña has been named the “Godmother of virtual reality” by the Guardian and is a frequent speaker at international conferences and events. She was named a Yale Poynter Media Fellow in 2016.
Emblematic has collaborated with media partners including The New York Times, Google, the Associated Press, and Al Jazeera America. In 2016 the company was awarded a grant from the Knight Foundation to produce a series of VR documentaries in partnership with Frontline, and to collaborate on crafting and disseminating best practices for virtual reality journalism.